H&M’s Marketing Strategy: The Recipe to Fashion Retail Domination

With a staggering over 5K+ stores across 70+ markets and an online community of 38+ million, H&M has undoubtedly successfully woven a captivating digital narrative as a fast fashion brand.  It is not surprising when considering that the brand breaks down the barrier between online and offline worlds – lick-and-collect options, in-store mobile app features, …

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source https://digitalagencynetwork.com/hm-marketing-strategy/

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