Click, Ship, Repeat: FedEx’s Digital Marketing Strategies
Remember Tom Hanks’ Cast Away? But imagine he’s facing an e-commerce jungle instead of a deserted island. His precious package? Not Wilson, but a million-dollar shipment with a next-day deadline. That’s the pressure FedEx operates under, and their marketing strategy is the raft that keeps them afloat. FedEx isn’t just about boxes and planes; it’s …
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source https://digitalagencynetwork.com/fedex-digital-marketing-strategy/
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