Unpacking Zara’s Marketing Strategy & Marketing Mix

Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4Cs concept was introduced by Bob Lauterborn in 1990 as an updated version of the 4Ps. Unlike the …

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source https://digitalagencynetwork.com/zara-marketing-strategy/

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