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Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s Day season into an opportunity … The post Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns appeared first on Digital Agency Network . source https://digitalagencynetwork.com/love-is-in-the-air-valentines-day-marketing-ideas-campaigns/

If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan.  Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to take, a good project management … The post 8 Benefits of a Project Management Plan appeared first on Digital Agency Network . source https://digitalagencynetwork.com/benefits-of-a-project-management-plan/

In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. As a business owner who seeks to make more sales with digital marketing, it’s essential … The post How Will Redundant Keywords Update Affect Your Google Ads Budget? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-will-redundant-keywords-update-affect-your-google-ads-budget/

The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and personalized experiences for its customers.  Changing consumer behaviors with the digital transformation leading people to … The post Top Things You Should Know About Adidas’ Digital Marketing Strategy & Campaigns appeared first on Digital Agency Network . source https://digitalagencynetwork.com/digital-marketing-strategy-of-adidas/

A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world. Although it displays your company’s identity, “About Us” pages are usually overlooked. Therefore, you need to create a unique page that represents your digital marketing agency. When you truly think about it, … The post Creative Digital Marketing Agency About Us Pages for Your Inspiration appeared first on Digital Agency Network . source https://digitalagencynetwork.com/most-creative-digital-agency-about-us-pages-for-your-inspiration/

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine query? This is when an … The post Why Meta Descriptions Are Still Important and Relevant for Seos appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-meta-descriptions-are-still-important-and-relevant-for-seos/

If you are new in the market, you need to get visibility. With PPC advertising services, it’ll be easier for your business to reach this goal. PPC is an online advertising model in which the cost is determined by the number of times a user clicks on a link. It is true that setting up … The post Best PPC Marketing Agencies for Startups and Small Businesses in 2023 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-ppc-marketing-agencies-for-startups-and-small-businesses/

With the right SEO strategy, search engines can become a stage to reach your target audience and showcase your best performance as a startup or ambitious small business. Mostly, startups and small businesses need to be heard by more people to create brand recognition. So, if you own one, you may start presenting your services … The post Best SEO Agencies for Startups & Small Businesses in 2023 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-seo-agencies-for-startups-and-small-businesses/

“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by its users since 2006.  Being on various operating systems and its budget-friendly subscription plans allow … The post Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns appeared first on Digital Agency Network . source https://digitalagencynetwork.com/spotifys-marketing-strategy-effective-marketing-campaigns/

You are going to come across different names when it comes to website builders. But, one you should definitely not ignore is WordPress. It has often been associated with blogs. Yet, it is powerful and capable of taking your business to the top. Let’s take a closer look at why WordPress is good to use … The post Why is WordPress Good? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-is-wordpress-good/

Globally renowned sportswear giant Nike is at the top of its game right now. But as a leading sports apparel brand, their huge success isn’t a surprise. Each one of Nike’s campaigns tells a different story and takes the audience on a journey, so we gathered some of the best Nike campaign examples to date … The post 7 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies appeared first on Digital Agency Network . source https://digitalagencynetwork.com/nike-digital-marketing-strategy/

Starting a new digital project is an exciting time!  You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint a clearer picture.  Either way, one thing’s for sure. If the project is sizeable enough, you’re going to need … The post How to Write a Brief for your Digital Agency [Template Included] appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-write-a-brief-for-your-digital-agency-template-included/

When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge a strong brand identity, win over millions of admirers, and maintain customer loyalty. But how … The post Red Bull Marketing Strategy: How They Make The Difference? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/red-bull-marketing-strategy-how-they-make-the-difference/

This article shows you the methods to calculate your agency's valuation before you decide anything about your agency's future path. The post Do You Know How Much Your Agency Is Worth? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/do-you-know-how-much-your-agency-is-worth/

Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts in addition to offering high-quality goods or services. In the current market environment, building a … The post 5 Unique Branding Ideas & Examples from Innovative Companies appeared first on Digital Agency Network . source https://digitalagencynetwork.com/unique-branding-ideas-examples-from-innovative-companies/

In order to be monetized, most publishers would either use an ad exchange or an ad network. You see, monetizing something isn’t actually that easy. If you’re a publisher yourself, you might be familiar with things like Google Adsense, the agent for monetization. Adsense is an example of the most commonly used ad network on … The post Best 9 Google Adsense Alternatives appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-google-adsense-alternatives/

Every website owner wants to be the top search result on Google. We all know that this is where you gain traffic and you can make sales. But we also know that getting there can be a difficult journey. It is going to take a lot of hard work and consistency to achieve that number … The post 4 Google Ranking Factors People Forget About appeared first on Digital Agency Network . source https://digitalagencynetwork.com/google-ranking-factors/

Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart from the competition. Right now, Instagram is making the most of its position in the … The post 4 Ways That Reels Can Revolutionise Your Brand appeared first on Digital Agency Network . source https://digitalagencynetwork.com/ways-that-reels-can-revolutionise-your-brand/

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling to today’s business audience. As the B2B industry continues to evolve, digital marketing is more … The post Digital Marketing and Today’s B2B Buyer: New Rules of Digital Marketing appeared first on Digital Agency Network . source https://digitalagencynetwork.com/digital-marketing-and-todays-b2b-buyer-new-rules-of-digital-marketing/

The COVID-19 pandemic has led to a tremendous increase in e-commerce retail sales and the need for retail media. Over the past few years, e-commerce has experienced double-digit growth. The e-commerce boom can be attributed to two main reasons: the increased willingness of customers to trust online-based retailers with secure payment methods and the ability … The post 3 Things to Know About Retail Media Networks for Ecommerce appeared first on Digital Agency Network . source https://digitalagencynetwork.com/things-to-know-about-retail-media-networks-for-ecommerce/

The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain keen as ever to reach higher-income households: the customers with the most disposable income are … The post <strong>What Happens When High Earners Opt Out of Ads?</strong> appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-happens-when-high-earners-opt-out-of-ads/

While impactful product pages largely depend on what the products are, there are crucial elements that can make them stand out. When visitors reach product pages, they look for crucial information that can lead them to a purchasing decision. As such, your web design should have a layout that makes it easy for customers to … The post 10 Best Ecommerce Product Page Design Examples appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-ecommerce-product-page-design-examples/

Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of the Advantage product line over the course of 2022. Advantage custom audience targets not only … The post How Do Advantage Custom Audiences Benefit Brands? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-do-advantage-custom-audiences-benefit-brands/

As digitalagencynetwork.com, we proudly present our first-ever eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies. Marketing automation is now highly prevalent in our day-to-day lives, even though the idea of automatization first took off in the early 80s. Since then, the investments made in the marketing automation … The post Free eGuide: The Complete Guide to Marketing Automation in 2023 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-complete-guide-to-marketing-automation-eguide/

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2023, clients will be looking for specialized services to always be sure that they’re … The post Choosing a Niche for Your Digital Agency: Industries to Focus On in 2023 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/choosing-a-niche-for-your-digital-agency-which-industries-to-focus-on/

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your … The post 3 Tips to Help You Manage Your Small Business Finances Effectively appeared first on Digital Agency Network . source https://digitalagencynetwork.com/tips-to-help-you-manage-your-small-business-finances-effectively/

Google Analytics 4 may not be everyone’s favourite platform, but there are a number of new features in GA4 worth keeping an eye on in 2023 that may just change your mind. Due to a wide range of functionality problems, the launch of Google Analytics 4 was a bit of a damp squib. And it … The post 7 New Features in Google Analytics 4 to Keep an Eye on in 2023 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/new-features-in-google-analytics-4-to-keep-an-eye-on-in/

Have you recently started your own e-commerce website? You were probably drawn into this business move since you can operate your new venture from anywhere, as well as enjoy lower setup costs. Indeed, almost anybody has the freedom to start in e-commerce, and it can prove to be very profitable. Plus, the scaleability is fantastic, … The post Why is SEO Important for E-commerce? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-is-seo-important-for-e-commerce/