How Is TikTok Challenging the Google–Meta Advertising Duopoly?

Until recently, there were two universal truths surrounding digital advertising. The first was that the industry, even in spite of its rapid growth, was pretty much impervious to the business cycle. And the second was that it was dominated by the duopoly of Google and Meta—the former in search ads, the latter in social media. …

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source https://digitalagencynetwork.com/how-is-tiktok-challenging-the-google-meta-advertising-duopoly/

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