Google Analytics 4: How to Prepare Clients for the Future of Website Tracking

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the …

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source https://digitalagencynetwork.com/google-analytics-how-to-prepare-clients-for-the-future-of-website-tracking/

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