marketingtongthe

Behind the scenes right now, Google is rolling out its new May 2022 Core Update. This is the first broad core algorithm update of 2022 and is currently in the middle of its two-week launch. As with all updates like this, it brings brand new changes to how its ranking algorithm assesses websites and content. … The post Google Core Updates Explained: Everything You Need to Know appeared first on Digital Agency Network . source https://digitalagencynetwork.com/google-core-updates-explained-everything-you-need-to-know/

Video content is evolving every year, making marketers adapt to new consumer behavior and needs. This article covers the evolution of marketing and new marketing trends that will help you understand what changes your video marketing strategy needs. In the face of recent innovations in video marketing trends, entrepreneurs are scrambling to learn how to … The post Video Marketing Trends: How Videos Are Changing Digital Marketing in 2022? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/video-marketing-trends-how-videos-are-changing-digital-marketing/

In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to date with their strategic approaches. This includes prioritizing social media as a primary tool in … The post Brands Need to Be on Social Media in 2022 : Here Is Why appeared first on Digital Agency Network . source https://digitalagencynetwork.com/brands-need-to-be-on-social-media-in-here-is-why/

Digital marketing can seem rather intimidating – especially to someone who’s attempting to enter the digital landscape for the first time. Even if you know how beneficial digital marketing can be and what it could do for your business, the decision to hire a marketing agency is still a big one. What can you actually … The post What to Expect From Your Marketing Agency? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-to-expect-from-your-marketing-agency/

Virtual reality is a handy marketing tool in the tourism industry. As a field that opens up a vast space for creativity, tourism embraces VR-based marketing projects.  Marketing gets the most out of tech opportunities to boost engagement and build relationships. Specifically, VR marketing strengthens companies’ hands to approach their target audience with an exciting … The post Applications Of Virtual Reality In Tourism Marketing Strategy appeared first on Digital Agency Network . source https://digitalagencynetwork.com/applications-of-virtual-reality-in-tourism-marketing-strategy/

Spend more time while doing meaningful work and less time feeling frustrated between marketing related processes. Sounds great, right? Let’s have a look at how you can make this magic happen by using the best marketing workflow management software for agencies! Things can be ever-changing in this highly competitive marketing world. As an agency, if … The post Best Marketing Workflow Management Software for Agencies to Boost Their Efficiency appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-marketing-workflow-management-software-for-agencies-to-boost-their-efficiency/

Video is one of the most powerful mediums available for content creators looking to engage with their audience in today’s digital world. And while there are several different platforms out there that host videos, none are quite as popular as YouTube.  With such a large and ever-growing user base, it is evident that there is … The post A Brief Guide on Optimizing Your Youtube Analytics appeared first on Digital Agency Network . source https://digitalagencynetwork.com/a-brief-guide-on-optimizing-your-youtube-analytics/

Undoubtedly, every day is the best day to show our love for our fathers and all father figures. But still, Father’s Day is here to highlight our appreciation. However, what makes this day special for the marketing world is also amazing Father’s Day marketing campaigns around the globe.  The post The Most Inspiring Father’s Day Marketing Campaigns Ever appeared first on Digital Agency Network . source https://digitalagencynetwork.com/fathers-day-campaigns/

Only five years have passed since that Audi advert compared finding a car to finding a perfect wife and Protein World asked women, “Are you beach body ready?”, a question that earned them serious backlash for body shaming. A steady stream of similar messages in adverts in the ensuing years has done even more to … The post The Good, the Bad and the Ugly of Selling Empowerment appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-good-the-bad-and-the-ugly-of-selling-empowerment/

As new marketing strategies and real estate marketing tools appear, the way realtors market their properties constantly evolves. So, it is important for everyone working in this profession and aspiring to be successful in marketing to remain relevant. Real estate marketing tools can assist you if you are unsure how to follow current trends or if … The post Top Real Estate Marketing Tools in 2022 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-real-estate-marketing-tools/

Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business. However, Facebook ads are only effective if you set up and optimize them properly. If you don’t do this, your budget will be … The post Top 6 Tips on Facebook Ads Optimization for Success appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-tips-on-facebook-ads-optimization-for-success/

Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though the COVID-19 placed the world under threat, the pandemic has propelled the rate of digitalization exponentially. With 74% more Singaporean consumers shopping online, this change in consumer behavior made many businesses struggle to stay afloat. They … The post Top 8 Digital Marketing Trends You Must Know in 2022 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-digital-marketing-trends-you-must-know/

You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with a real need to prioritize their marketing efforts. Especially if only one person is working … The post 5 Imperishable Things to Try for Any Executive Who Wants to Succeed in Digital Marketing appeared first on Digital Agency Network . source https://digitalagencynetwork.com/imperishable-things-to-try-for-any-executive-who-wants-succeed-in-digital-marketing/

In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts that all business-to-business marketers should be aware of, which is what this article will cover.  … The post 6 Marketing Concepts for B2Bs Explained appeared first on Digital Agency Network . source https://digitalagencynetwork.com/marketing-concepts-for-b2bs-explained/

In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an oversaturated and globalized market, brands that employ marketing, PR, design and development agencies (to name … The post How Agency-focused Technology Can Increase Your Business Efficiency appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-agency-focused-technology-can-increase-your-business-effiency/

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long run. There are many client reporting tools that we’ll be taking a deeper look at; … The post Best Client Reporting Tools that Every Digital Agency Needs  appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-client-reporting-tools-that-every-digital-agency-needs/

Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending more you’ll see improved traction, and quicker. But there’s a lot more to this than … The post Bigger Isn’t Always Better When It Comes to Budgets appeared first on Digital Agency Network . source https://digitalagencynetwork.com/bigger-isnt-always-better-when-it-comes-to-budgets/

With any form of marketing, being able to measure the effectiveness and overall performance can help brands improve existing marketing strategies. If you are using Twitter as one of your marketing platforms, the best way to track and monitor your performance is by using Twitter Analytics. Twitter Analytics provides marketers and brands with insightful user … The post Twitter Analytics: 11 Metrics to Track for Ultimate Boost in Social Media Growth appeared first on Digital Agency Network . source https://digitalagencynetwork.com/twitter-analytics-11-metrics-to-track-for-ultimate-boost-in-social-media-growth/

The success of your e-commerce business highly depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies. With the proper approach, you can expect more of your potential customers to come across your e-commerce website on search engine results pages (SERPs), browse through your web pages, and consider buying products from … The post 8 Ways to Enhance Your E-commerce Website With SEO appeared first on Digital Agency Network . source https://digitalagencynetwork.com/ways-to-enhance-your-e-commerce-website-with-seo/

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began to speculate about what digital marketing would look like in a new virtual world. Although … The post Is the Metaverse the Future of Digital Marketing? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/is-the-metaverse-the-future-of-digital-marketing/

It’s easy to be daunted by the ever-increasing need to have an ‘accessible’ website. What does that mean? Will you need to overhaul your website? While we always want websites to be as accessible as possible, it’s fine to take smaller steps, rather than making no moves towards accessibility at all (or trying to do … The post The Ultimate Guide to Web Accessibility in 2022 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-ultimate-guide-to-web-accessibility/

Optimization is a powerful force. It means that something can be made better, that the current state is not the final one, and that there is always room for improvement. Take your website for example. Do you believe it can be optimized? Most people will agree that it most certainly can be. It’s the how, … The post Best Tips for Optimizing Your Website for Success appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-tips-for-optimizing-your-website-for-success/

In social settings, diversity and inclusion have improved over time. People’s ability to understand the experiences of different cultures, genders, and religions continues to grow. For many employees, however,  there are still improvements to be made in the workplace. Around 67% of job seekers consider diversity and inclusion to be important in their job search. … The post How to Improve Workplace Diversity and Inclusion appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-improve-workplace-diversity-and-inclusion/

The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still a few ways to track the performance of your ads. As a social media agency … The post Best Software for Tracking Facebook Ad Results Post IOS14 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-software-for-tracking-facebook-ad-results-post-ios/

While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites … The post Why Pinterest Is a Social Platform Worth Using for Your Business appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-pinterest-is-a-social-platform-worth-using-for-your-business/

With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are still strong, crafting an integrated online marketing strategy is crucial today to be present in … The post An Extensive Guide to Create an Integrated Digital Marketing Strategy appeared first on Digital Agency Network . source https://digitalagencynetwork.com/an-extensive-guide-to-create-an-integrated-digital-marketing-strategy/

Google Business Profile (formerly known as Google My Business) is a free service designed to help promote local businesses and organizations online. It acts as a mini-website or citation that is displayed on the right-hand side of the Google search results page, which business owners can manage. Setting up a Google Business Profile is an … The post The Importance of Having a Google Business Profile in Digital Marketing appeared first on Digital Agency Network . source https://digitalagencynetwork.com/importance-of-your-google-business-profile-in-digital-marketing/

With the rapid shift to digitization following COVID-19, strengthening your social media presence is more important than ever. With over 300 million daily users, Twitter is an incredibly powerful platform for businesses to connect, engage and influence their audience on a powerful scale.  Growing your community on Twitter goes beyond making your brand seem popular; … The post 5 Steps to Grow Your Twitter Account Organically appeared first on Digital Agency Network . source https://digitalagencynetwork.com/steps-to-grow-your-twitter-account-organically/

Would you like to improve your knowledge of SEO? Search engine optimization is something that every business benefits from. It is going to improve your Google ranking, drive traffic to your website and ultimately, improve sales of products and services.  This is why every business owner needs to brush up on SEO and learn how … The post Great Skill to Have: How To Benefit From SEO Courses appeared first on Digital Agency Network . source https://digitalagencynetwork.com/great-skill-to-have-how-to-benefit-from-seo-courses/

Stunts are a good technique to generate tons of earned media if you want to have a strong return on investment (ROI) for your advertising and marketing campaign. If you’re new to the term, earned media refers to the exposure created by your campaign, stunt, or promotion that you wouldn’t have to pay for. This … The post Most Extreme Marketing Stunts for Every Small Business appeared first on Digital Agency Network . source https://digitalagencynetwork.com/most-extreme-marketing-stunts-for-every-small-business/

Customer engagement is essential for your clients, connecting them with their audience and maintaining a strong market presence. Indeed, during this period of flux, it is particularly important that digital agencies work with their clients to develop positive customer experiences and stay ahead of the competition. With the rise of the “everything customer”, those individuals … The post Is Your Customer Engagement Strategy Future-Ready? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/is-your-customer-engagement-strategy-future-ready/

PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. What Is PPC? Instead of spending money on estimated impressions, you’re only paying for the traffic these ads generate, making them an excellent option for businesses that want total control of their … The post Top 11 Key Benefits of PPC for Any Business appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-key-benefits-of-ppc-for-any-business/

This cultural phenomenon has taken the world by storm and many of us are still just as confused as you are. Being around since 2014, but making their way into mainstream media in 2021, NFTs have become all the buzz in the business world! From being involved in million-dollar auctions or having affiliations with A-list … The post NFT’s Explained: Everything You Need to Know appeared first on Digital Agency Network . source https://digitalagencynetwork.com/nfts-explained-everything-you-need-to-know/

Are you receiving a healthy amount of business from your ads? Great. But why aren’t enough people buying your products or signing up for your services? This is a problem every businessperson or PPC expert has faced at one time or another. Indeed, most marketers are constantly concerned about increasing their Google Ads conversion rate … The post How to Improve Your Google Ads Conversion Rate appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-improve-your-google-ads-conversion-rate/

It’s never been easier to make compelling social video content. With YouTube Enhancements, its new- and free- video editor integrated into the platform, you have a wealth of video processing options open before you even click upload. Here’s what you should know about using Enhancements to create better digital marketing videos. The Value of Quality … The post Improve Your Video for YouTube with Enhancements appeared first on Digital Agency Network . source https://digitalagencynetwork.com/improve-your-video-for-youtube-with-enhancements/

Did you notice that up to 80 percent of businesses are not reaping the benefits of new tech? A digital transformation should be considered if you’re worried that your firm isn’t obtaining the most out of its employees or procedures through a digital adoption strategy.  You’re undoubtedly in a situation where you recognize the importance … The post The Ultimate Guide for Digital Transformation Strategy & Roadmap appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-ultimate-guide-for-digital-transformation-strategy-roadmap/

The corporate world has seen a huge growth spike in the past two decades. There are numerous factors that have given such a tremendous rise to businesses worldwide. People have utilized various tools and platforms to showcase their business, promoting their growth and profitability. One of the most effective boosters of such impressive corporate growth … The post The Ultimate Guide To Create A Social Media Strategy For Small Businesses appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-ultimate-guide-to-create-a-social-media-strategy-for-small-businesses/

People formulate an image of your brand based on your customer service. That’s why it’s vital to have professional call center agents who can represent your company, products, and values appropriately. Customer service training can help with this. However, there are some challenges you can face: low trainee engagement, inability to track their progress, low … The post 5 Tips for Training Call Center Agents appeared first on Digital Agency Network . source https://digitalagencynetwork.com/tips-for-training-call-center-agents/

To stay one step ahead of the competition, marketers have been developing new models for decades. Many marketing models, from AIDA and DAGMAR to Moment of Truth and ATRN, have emerged in the past. Today, multi-funnel marketing is the companion of businesses that consider growth as their pole star. With the flow of information and … The post Why Is Multi Funnel Marketing Important for Growth Marketers? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-is-multi-funnel-marketing-important-for-growth-marketers/

Most people consider email marketing to be dead. But did you know about 72% of people prefer emails to promote content? Surprisingly, the role of email marketing in the eCommerce industry has grown to mountain peaks.  The email open rate has spiked to 21%, especially in this sector. Of these, 2.56% of people are landing … The post The Ultimate Guide for Ecommerce Email Marketing Strategy appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-ultimate-guide-for-ecommerce-email-marketing-strategy/