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Artificial intelligence is most definitely revolutionizing the way we do business. It has been used to improve productivity and speed up processes in many industries, and now agencies are using AI to make their processes even more efficient. AI can be used to automate tedious tasks, analyze and interpret large amounts of data, and help … The post How Agencies Use AI to Speed Up the Process appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-agencies-use-ai-to-speed-up-the-process/

Prepare to be wowed by one of the most innovative and trailblazing car companies in the world – Tesla. With its game-changing electric vehicles and futuristic technology, it’s no surprise that Tesla has become a household name. Its sleek designs, advanced self-driving features, and impressive acceleration have captured the attention of car enthusiasts and tech … The post An In-Depth Look at Tesla’s Marketing Strategy appeared first on Digital Agency Network . source https://digitalagencynetwork.com/tesla-marketing-strategy/

A flawlessly executed project is a bit like a unicorn; in reality, project management mistakes are easy to make and difficult to avoid entirely.  The majority of projects encounter some bumps in the road, and most of the time, this won’t be too disastrous. But when you’re managing client projects in an agency, even small … The post 7 Project Management Mistakes that Agencies Make & How to Avoid Them appeared first on Digital Agency Network . source https://digitalagencynetwork.com/project-management-mistakes-that-agencies-make-and-how-to-avoid-them/

No one has to tell you how important profit margin is for your business because, duh, you already know that. So rather than pointing out the importance of profit margins for your business, we’d like to provide an overview of digital marketing agency profit margin, discuss the various factors that influence it, and offer strategies … The post Digital Marketing Agency Profit Margins: How to Increase It? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/digital-marketing-agency-profit-margins-how-to-increase-it/

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective forget this strategy does not work if the content of the email does not meet the interests of the … The post Is Email Marketing Still an Effective Strategy? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/email-marketing-still-effective-strategy/

On February 14th Productive co-hosted a live webinar with Cactus, a corporate M&A advisory and growth consultancy for agencies. Mark Sainthill, Managing Partner at Cactus, spoke with Marija K. Vlasic, Content Specialist at Productive about the key factors that drive the valuation of your agency.  Recently there has been a great interest in agency valuation … The post Webinar Recap: Key Factors That Drive the Valuation of Your Agency appeared first on Digital Agency Network . source https://digitalagencynetwork.com/webinar-recap-key-factors-that-drive-the-valuation-of-your-agency/

TikTok is a global social media platform.TikTok provides a platform for users to showcase their creativity and monetize their content through various means. TikTok has made things easier.  Imagine that you can advertise and sell your products, gain followers, increase your brand awareness, and cooperate with other brands on one platform.  This blog will tell … The post TikTok Influencer Marketing vs. Traditional Marketing: Which is Better for Your Brand? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/tiktok-influencer-marketing-vs-traditional-marketing-which-is-better-for-your-brand/

Marketing automation offers incredible opportunities for digital agencies and their clients. With the right marketing automation software, your digital agency can easily boost your clients’ revenue, streamline processes, and automate repetitive tasks. Marketing automation can become your most reliable ally and your clients’ favorite solution. But first, you need to know how marketing and sales … The post Marketing Automation for Agencies: 5 Proven Tips to Boost Your Clients’ Revenue appeared first on Digital Agency Network . source https://digitalagencynetwork.com/marketing-automation-for-agencies-proven-tips-to-boost-your-clients-revenue/

The meta description for your page is one of the first things a person sees when they search on Google, so it’s important to get it right! While it doesn’t directly impact SEO and rankings, a well-written, eye-catching meta description can drive organic traffic to your website, boosting your click-through rate. So if you’re wondering … The post 7 Impactful Meta Description Tips to Increase CTRs appeared first on Digital Agency Network . source https://digitalagencynetwork.com/impactful-meta-description-tips-to-increase-ctrs/

Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect … The post Webinar Recap: How To Prepare Your Digital Agency for a Strategic M&A Exit appeared first on Digital Agency Network . source https://digitalagencynetwork.com/webinar-recap-how-to-prepare-your-digital-agency-for-a-strategic-m-and-a-exit/

Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant, or messaging platform – as long as the customer communication is structured, helpful, … The post Conversational Commerce: How it Could be the Key to Boost Sales appeared first on Digital Agency Network . source https://digitalagencynetwork.com/conversational-commerce-how-it-could-be-the-key-to-boost-sales/

On November 30, 2022, Chat GPT launched and took over with over one million users in its first week.  The site has continued to see a rise in users over the past month, to an extent where the site is so busy that it can not yet fully operate at its demand. Chat GPT is … The post ChatGPT Won’t Replace Your Marketing Team, But It Can Be a Useful Tool appeared first on Digital Agency Network . source https://digitalagencynetwork.com/chatgpt-wont-replace-your-marketing-team-but-it-can-be-a-useful-tool/

You can’t underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your audience while consistently promoting your brand and building awareness around it. Today I’m delving into … The post 5 Ways Twitter Can Boost Your Brand’s Google Search Visibility appeared first on Digital Agency Network . source https://digitalagencynetwork.com/ways-twitter-can-boost-your-brands-google-search-visibility/

They say the restaurant business is one of the most difficult industries to break into, let alone thrive in. That’s why you need to know how to push the odds in your favor. The key to any successful business is knowing how to market to your audience. You need to answer important questions like “How … The post Digital Marketing Strategies for Restaurants appeared first on Digital Agency Network . source https://digitalagencynetwork.com/effective-digital-marketing-strategies-for-restaurants/

Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world. Mercedes-Benz’s marketing strategy had been centered on the safety, luxury, and precision engineering of its cars. But, due to increasing competition in the luxury car industry and changing consumer attitudes, the brand decided to follow … The post Outstanding Digital Marketing Strategies of Mercedes-Benz appeared first on Digital Agency Network . source https://digitalagencynetwork.com/outstanding-digital-marketing-strategies-of-mercedes-benz/

Running an eCommerce business comes with an array of challenges — dealing with recessions, handling order fulfillment, adopting new technologies, providing timely customer service, and managing inventory are just some of them. To allocate more resources for tackling all of the above, eCommerce companies often outsource a key ingredient of their success — marketing. This … The post The Complete Guide to Outsourcing eCommerce Marketing appeared first on Digital Agency Network . source https://digitalagencynetwork.com/ecommerce-outsourcing/

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate … The post 5 Tips to Provide Contextual Feedback to Creative Agencies appeared first on Digital Agency Network . source https://digitalagencynetwork.com/tips-to-provide-contextual-feedback-to-creative-agencies/

In August Google rolled out its ‘helpful content’ algorithm, an update to its search process designed to boost content written for people, while at the same time devaluing content written primarily for SEO. According to an announcement on Twitter the week before the rollout, the update would ‘ensure people see more original, helpful content written … The post What Does Google’s New ‘Helpful Content’ Algorithm Mean for Brands? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-does-googles-new-helpful-content-algorithm-mean-for-brands/

In today’s digital world, influencer marketing has become an invaluable tool for retailers. It’s an effective way to reach a large and engaged audience, create brand awareness, and increase sales. But what is influencer marketing and how can it be used to benefit your retail business?  In this blog, we’ll explore the ins and outs … The post Harness the Power of Influencer Marketing for Your Retail Business appeared first on Digital Agency Network . source https://digitalagencynetwork.com/harness-the-power-of-influencer-marketing-for-your-retail-business/

Small agencies are bigger than ever.  Adweek’s “Agency of the Year” program has now expanded to include Small U.S. agencies, not to mention the sheer number of small agencies that made their “Fastest Growing Agencies 2022,” list – out of 20 agencies, 14 have 50 or less employees.  While the past three years have been … The post Why 2023 Is The Year for Small Agencies to Thrive? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-2023-is-the-year-for-small-agencies-to-thrive/

ChatGPT is striking fear into the hearts of professionals across every industry, from education and publishing to healthcare and big tech. Apparently, the bot isn’t only going to steal your job, but also put search engines and an array of other technologies out of work. Of course, few things in the technology industry are as … The post Will ChatGPT Replace Search Engines? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/will-chatgpt-replace-search-engines/

If you’re like most businesses, you probably think that search engine optimization (SEO) is only about ensuring your website is properly formatted and optimized for search engines. But in reality, SEO is about much more than that – it’s about teaching search how to find your business and what you offer.  That means creating content … The post SEO Marketing : How To Market Your Business On The Web Using SEO appeared first on Digital Agency Network . source https://digitalagencynetwork.com/seo-marketing/

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already … The post How to Optimize Your Online Business in Face of a Looming eCommerce Session appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-optimize-your-online-business-in-face-of-a-looming-ecommerce-session/

Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that can negatively impact their ROI. Click fraud happens when a person or group of people … The post How Click Fraud Protection Can Help You Improve Your Google Ads ROI appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-click-fraud-protection-can-help-you-improve-your-google-ads-roi/

Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors as well as keep the interest of die-hard sports fans alive. A successful sports marketing campaign brings athletes, … The post Inspiring Sports Marketing Strategies and Campaign Examples appeared first on Digital Agency Network . source https://digitalagencynetwork.com/inspiring-sports-marketing-strategies-and-campaign-examples/