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Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to help reach your goals. Having a set plan of what you hope to achieve and … The post Everything You Need to Know for an Effective Social Media Strategy appeared first on Digital Agency Network . source https://digitalagencynetwork.com/everything-you-need-to-know-for-an-effective-social-media-strategy/

When you run a small business, marketing it to people in your area can be challenging. You may not have the budget to run ads in the local paper or the resources to call prospective customers. If this is the case, implementing a local SEO strategy can bring you new leads, sales, and most importantly, … The post How to Improve Local SEO Results: 14 Tips That Will Get Your Business Seen appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-improve-local-seo-results-tips-that-will-get-your-business-seen/

When it comes to digital marketing, there is absolutely no shortage of options. But, more to the point, you probably have a pretty good idea of what you want: marketing backed by an excellent creative team that excels at marketing & innovation. That being said, you have a difficult choice: Do you use a digital … The post Agency vs. In-House: The Difference and Why You May Want Both appeared first on Digital Agency Network . source https://digitalagencynetwork.com/agency-vs-in-house-the-difference-and-why-you-may-want-both/

Increasing technological capabilities by brands and changes in shopping habits post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there are now more ways than ever for your clients to boost customer engagement – from … The post How to Boost Customer Engagement in Digital Marketing appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-boost-customer-engagement-in-digital-marketing/

These tools are commonly used by people who want to build simple websites without any technical knowledge. However, they have very different approaches. It’s important to understand what you’re getting into to choose the best option for your needs. The main difference between WordPress and Webflow is that the latter is an open-source CMS that … The post Is Webflow Better Than WordPress? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/is-webflow-better-than-wordpress/

Google My Business is a free platform that allows businesses to create and manage their online presence across Google. It’s an essential tool for digital marketing, as it helps you connect with customers and make your business easier to find. A listing on Google My Business can help your business reach more customers online, with … The post How Can Google My Business Help in Digital Marketing? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-can-google-my-business-help-in-digital-marketing/

With the current popularity of reel videos, many video editing software for Instagram reels has appeared. It is often confusing for users to decide the one to get the best results. We have used those and tried to make a comparison of their features and tried to find the best one possible. A new trend … The post Best Video Editing Software & Apps for Instagram Reels appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-video-editing-software-apps-for-instagram-reels/

Let’s say at the beginning what we will say at the end. Yes, a 4-day work week really works. For both companies and employees. It has been thought of as a dream for people who work five days or maybe more in a week. But, three day weekend is not unachievable anymore. It is the … The post The 4-Day Work Week: Will It Really Work? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-4-day-work-week-will-it-really-work/

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, comments, shares, or reactions that people have to your content. While likes and comments can … The post 5 Ways to Increase Your Social Media Engagement appeared first on Digital Agency Network . source https://digitalagencynetwork.com/ways-to-increase-your-social-media-engagement/

If you’re new to SEO, or just want a refresher on the basics, this guide is for you. Nifty Marketing Australia goes over the essentials of search engine optimization, including what it is, how it works, and some tips to help you get started. SEO, or search engine optimization, is a process that can be … The post A Beginner’s Guide to SEO: The Basics appeared first on Digital Agency Network . source https://digitalagencynetwork.com/a-beginners-guide-to-seo-the-basics/

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach and build a bigger and better network of trusted and passionate followers. Brands use various … The post Connect Your Brand With The Right Digital Influencers appeared first on Digital Agency Network . source https://digitalagencynetwork.com/connect-brand-right-digital-influencers/

WordPress is the most popular site builder in the world. It’s used by millions of people, including business owners and web developers. There are several reasons why WordPress is the best site builder available. In this blog post, Nifty Marketing Australia discusses some of those reasons. Keep reading to learn more about why it is … The post Why Is WordPress the Best Site Builder? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-is-wordpress-the-best-site-builder/

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy can have. Yet, too many organizations are still not living up to their potential in … The post How to Ensure That Your Social Media Is Social appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-ensure-that-your-social-media-is-social/

Regardless of business size, organizations can always benefit from having a well-developed marketing strategy. This element enables them to produce promotional campaigns from offline tactics, such as radio, television, brochures, magazines, and newspapers. They do this traditional tactic to gain the attention of their ideal audience and encourage them to go to their stores.  While … The post 5 Ways to Modernize Your Traditional Marketing Strategy appeared first on Digital Agency Network . source https://digitalagencynetwork.com/ways-to-modernize-your-traditional-marketing-strategy/

NFT and cryptocurrency is not new for the folks in the digital marketing industry. In the last few years, we all have heard about the brands increasingly using NFTs and cryptocurrencies in their marketing strategies. It is not surprising because, according to a report, the transaction volume of the global NFT market reached $44.2 billion … The post NFT and Cryptocurrency Usage in Digital Marketing With Successful Case Studies appeared first on Digital Agency Network . source https://digitalagencynetwork.com/nft-and-cryptocurrency-usage-in-digital-marketing-with-successful-case-studies/

Despite the fact that we’ve been hearing about Web 3.0 a lot lately, it’s feasible that we have no idea what Web 3.0 actually refers to. Along with many other concepts that we meet on a daily basis and try to incorporate as much as possible into our lives, the concept of Web 3.0 as … The post Best Web 3.0 Marketing Agencies All Around the World appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-web-3-0-marketing-agencies-all-around-the-world/

Tourism has evolved over the last century. If you go back in history and see how far we have come, you’d be surprised by how many things have actually changed over the years. Let’s not forget how much digital marketing has changed as well.  So, the real question is, how can you know which are … The post Best Digital Marketing Tools for Tourism & Hospitality appeared first on Digital Agency Network . source https://digitalagencynetwork.com/best-digital-marketing-tools-for-tourism-and-hospitality/

Referral marketing is the fastest way to grow your business and get more people talking about your brand. Using a great referral program helps to build brand awareness and is the most trustworthy way by marketing your business to customers with shared interests and common goals. Referral marketing accelerates word-of-mouth recommendations by enabling customers to … The post What is Referral Marketing & How Does it Work? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-is-referral-marketing-and-how-does-it-work/

Generating leads is one of our priorities as marketers. An average of 67% of us, according to SageFrog Marketing Group, say it’s our number one priority! Nothing better than forms to turn an anonymous visitor into a lead. Contact, demo request, download…. These are key elements of a lead generation strategy. It also includes tactics … The post 10 Tips to Create Lead Generation Forms That Actually Convert appeared first on Digital Agency Network . source https://digitalagencynetwork.com/tips-to-create-lead-generation-forms-that-actually-convert/

The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunities for B2B start-ups, but it also means more competition. So how can they position themselves for success? That’s where marketing comes in. … The post Marketing Agency vs In-House: Which Is Best for Your B2B Start-Up? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/marketing-agency-vs-in-house-which-is-best-for-your-b2b-start-up/

The impact of Web 3.0 on digital marketing will be noteworthy.   The evolution of the internet has been progressing without slowing down. There have been turning points in the structure of the internet. We started with Web 1.0, which was the base of the web. That was the first version that was static and not … The post Web 3.0 – How Will It Transform The Digital Marketing? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/web-3-0-how-will-it-transform-the-digital-marketing/

Influencers have become the go-to method for brands to connect with consumers. Whether this is for a physical product or service, or an app, an effective influencer strategy can be highly rewarding. The global size of the influencer market has been estimated at around $13bn, and whether this is famous A-list celebs or micro-influencers, there … The post How to Make Sure Your Influencers Are Influencing appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-make-sure-your-influencers-are-influencing/

If I’m to enumerate things that can’t be neglected in SEO, auditing will not be low on the list. Why? Because it’s an SEO audit that helps you identify if nothing stops your site from ranking high.  In a nutshell, I would describe an SEO audit as the process of analyzing how well your website … The post How to Perform an SEO Audit in 6 Steps appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-perform-an-seo-audit-in-steps/

CRM for construction means much more than keeping track of customers and personalizing the sales experience. Evaluating the value to their customers is another way how CRM can help construction businesses. The competitive nature of the construction industry brings the need to stand out among competitors. Moreover, especially after the last couple of years, with … The post Top CRM Software & Tools for Construction Companies appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-crm-software-tools-for-construction-companies/

Here we will talk about how to upgrade to Google Analytics 4.  Google Analytics is the service that enables you to monitor any kind of traffic and event that is connected to your channels. Now, they put forward a new and upgraded property named Google Analytics 4 (GA4).  It is the latest evolution of Google … The post How to Upgrade to Google Analytics 4? Now or Later appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-upgrade-to-google-analytics-4-now-or-later/

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: Wordle 353 4/6 ⬜🟨🟨⬜⬜ 🟨🟨⬜⬜⬜ ⬜🟩🟩⬜🟩 🟩🟩🟩🟩🟩 In this article, UX Connections is going to … The post The User Experience Perspective: Wordle appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-user-experience-perspective-wordle/

For many people, social media and digital marketing appear to be the same thing. Some believe that because they’re advertising on social media channels, they’re also engaged in digital marketing, but this isn’t the case. Digital marketing is an umbrella term that refers to all kinds of marketing strategies that a business can execute digitally. … The post Digital Marketing vs. Social Media Marketing: What is the Difference? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/digital-marketing-vs-social-media-marketing-what-is-the-difference/

Even though businesses have social media accounts, many people will likely question the legitimacy of the products and services they offer. Verisign even discovered that 84% of consumers nowadays think that a website with an aesthetically pleasing web design can make a business look more professional and credible. Not to mention, most online experiences begin … The post Website Developer vs Website Designer: What Is the Difference? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/website-developer-vs-website-designer-what-is-the-difference/

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect with customers, it’s getting harder for companies to use Instagram as a cost-effective marketing tool. … The post What the Latest Instagram Algorithm Update Means for Your Business appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-the-latest-instagram-algorithm-update-means-for-your-business/

An instructional designer is someone who crafts eLearning to help organizations train employees and improve business performance. This profession is becoming increasingly popular and transcends industries. Being an ID, you don’t necessarily need to be employed by a particular company, college, or training center, or double as a training specialist. Freelance ID: How It Differs … The post The Top 5 Freelance Instructional Designer Skills appeared first on Digital Agency Network . source https://digitalagencynetwork.com/the-top-freelance-instructional-designer-skills/

When it comes to your business, brand, or products, how popular do you want to be? Obviously, the answer to that is most likely very. In fact, you might already be highly popular on the internet with a great flow of traffic coming to your website. But have you ever reviewed your traffic sources properly? … The post Why You Shouldn’t Just Rely on SEO Traffic appeared first on Digital Agency Network . source https://digitalagencynetwork.com/why-you-shouldnt-just-rely-on-seo-traffic/

Marketing Automation can help organizations save time, boost productivity, prioritize, and drive revenue. Sounds great, right? As long as automation is used properly and strategically, it can truly transform a business. Keep reading for 6 must-know ways to use marketing automation to take the business to the next level. Marketing automation systematizes and automates important … The post 6 Must-Know Ways to Use Marketing Automation to Drive Revenue appeared first on Digital Agency Network . source https://digitalagencynetwork.com/must-know-ways-to-use-marketing-automation-to-drive-revenue/

TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is going to cover everything you need to know about making TikTok ads that get results. … The post How to Create a Winning TikTok Ad appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-create-a-winning-tiktok-ad/

The future of digital marketing is ripe with alternative browsers and new social media platforms. Importantly though, for many clients at least, the future of advertising looks bright and signals a new opportunity to gain a competitive advantage in their chosen sector, whilst simultaneously ushering in a wave of exciting new tools and ways of … The post What Does the Future Hold for Digital Marketing? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-does-the-future-hold-for-digital-marketing/

In a year that’s shaping up to be just as eventful as the last two (oh, calamity!), it’s no surprise that the digital marketing landscape is changing just as rapidly as ever. With the tech giants constantly improving their offerings and switching up their strategies, there are many changes afoot in the world of digital. … The post Digital Trends Shaking up The Marketing Scene in 2022 appeared first on Digital Agency Network . source https://digitalagencynetwork.com/digital-trends-shaking-up-the-marketing-scene-in/

Your old blog posts are important assets because SEO is a long-term effort. On top of that, blogging still works. In fact, 84% of organizations have an ongoing content marketing strategy, and they generate 67% more leads per month than those who don’t. How To Use Old Blog Posts To Improve Your SERP Rankings? Your … The post Why You Shouldn’t Neglect Your Old Blog Posts and How To Use Them To Improve Your SERP appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-use-old-blog-posts-to-improve-your-serp-rankings/

Are you tired of putting so much effort into your TikTok only for them to be shadow-banned or seen by only a handful of people? This social media platform that started in 2016 is all the buzz and has been a tremendous tool for businesses and their exposure. However, it can be quite frustrating to … The post 10 Must-Try Tips for Your TikTok to Perform Better appeared first on Digital Agency Network . source https://digitalagencynetwork.com/must-try-tips-for-your-tiktok-to-perform-better/

Building the ideal data feed is not enough to guarantee Google Shopping success, and it’s certainly not enough to adequately market your products on Google. Now, don’t get us wrong, it’s an important step in the right direction, but any PPC expert worth their salt must be constantly on the lookout for ways in which … The post How to Improve Your Google Shopping Ads appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-improve-your-google-shopping-ads/

Customers’ preferences today are more dynamic than ever. Don’t you think? Well in a way, it is bound to happen given the ample choices that they are surrounded with. However, keeping up with their ever-changing choices could be a bit of a challenge for businesses which is where big data and SEO come into the … The post How is Big Data Impacting Search Engine Optimization? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-is-big-data-impacting-search-engine-optimization/

There are many misconceptions when it comes to blogging. Some people think that it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts fail to go viral. The fact is, blogging is still a very common type of content marketing, second only … The post 5 Reasons Why Blogs Are Still a Great Content Source appeared first on Digital Agency Network . source https://digitalagencynetwork.com/reasons-why-blogs-are-still-a-great-content-source/

SEO myths keep evolving, leaving marketers wondering if it’s worth investing in organic growth. It also doesn’t help that novice marketers find it difficult to gauge the effectiveness of an SEO strategy on their search engine ranking.  While there is no denying the effectiveness of organic SEO, the fact remains that Google keeps changing the … The post Organic SEO: Myth or Massive Opportunity To Grow Your Online Presence appeared first on Digital Agency Network . source https://digitalagencynetwork.com/organic-seo-myth-or-massive-opportunity/

The global beauty and cosmetics industry has grown tremendously over the years, and so has its marketing potential. Valued at an impressive $532 billion industry in 2019, it can seem intimidating to get your foot in the door of such a saturated market for many upcoming and less established brands. However, when it comes to … The post Top 5 Marketing Strategies for Beauty and Cosmetic Brands appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-marketing-strategies-for-beauty-and-cosmetic-brands/

Have you been overwhelmed by your efforts to collect unclear and unactionable website feedback from all your stakeholders? We all know that a bad feedback loop with clients can impact the relationship and hinder creativity. Getting actionable feedback at the right time from clients is not an easy task. The good news is that there … The post Website Feedback Tools: How Do They Work and Why Do They Matter? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/website-feedback-tools-how-do-they-work-and-why-do-they-matter/

Can you tell your clients what search engine optimization (SEO) is worth or how existing SEO efforts are going?  If you’ve struggled with communicating progress, you’re not alone. According to a report from Aira on technical SEO, 20% of respondents say showing the value of their work is the hardest part of the job.  Here’s … The post 5 SEO Report Templates to Measure the Progress of Your SEO Efforts appeared first on Digital Agency Network . source https://digitalagencynetwork.com/seo-report-templates-to-measure-the-progress-of-your-seo-efforts/

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.  According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017.  In all industries, we know that video is one of the most demanded content types, … The post How to Create Killer Video Content for Travel Industry appeared first on Digital Agency Network . source https://digitalagencynetwork.com/how-to-create-killer-video-content-for-travel-industry/

Financial services now recognize that customer-first attitudes and a strong digital presence are crucial to providing better customer service, allowing customers to communicate across several channels cohesively.  Customer interactions and satisfaction are very important for banks and other financial institutions. The finance industry is a very broad industry that encompasses everyone in the economic cycle. … The post A Detailed Guide on CRM for Financial Services appeared first on Digital Agency Network . source https://digitalagencynetwork.com/a-detailed-guide-on-crm-for-financial-services/

Relying on predictions and ‘gut feeling’ to take business decisions is now a thing of the past. With AI in place, businesses are moving towards more of a data-driven approach. This is where big data in digital marketing comes into the picture.  Undoubtedly, we agree with the fact that “Data is king”. However, the bigger challenge … The post What is Big Data in Digital Marketing? appeared first on Digital Agency Network . source https://digitalagencynetwork.com/what-is-big-data-in-digital-marketing/

If you are starting a new business, one of the first key requirements will be to create a new website to fit your new brand. Alternatively, you may already own a business, but need to give your website a makeover due to growth or rebranding. You may be initially discouraged from working with a web … The post Top Benefits of Working With a Professional Web Design Agency appeared first on Digital Agency Network . source https://digitalagencynetwork.com/top-benefits-of-working-with-a-professional-web-design-agency/